Hugo Richardson https://hugorichardson.com Hugo Richardson Mon, 07 Jul 2025 13:05:47 +0000 https://hugorichardson.com en Home Image Scroll https://hugorichardson.com/Home-Image-Scroll Tue, 30 Jun 2020 07:27:51 +0000 Hugo Richardson https://hugorichardson.com/Home-Image-Scroll <img width="2775" height="4170" width_o="2775" height_o="4170" data-src="https://freight.cargo.site/t/original/i/0d1d2d9e917a5080b2e8f56c0d00032d8075aa176855e6f8dc8f76cae0f6e9bf/KEV_9884.jpg" data-mid="235435384" border="0" src="https://freight.cargo.site/w/1000/i/0d1d2d9e917a5080b2e8f56c0d00032d8075aa176855e6f8dc8f76cae0f6e9bf/KEV_9884.jpg" /> The Tyre Collective https://hugorichardson.com/The-Tyre-Collective Wed, 01 Jul 2020 16:08:47 +0000 Hugo Richardson https://hugorichardson.com/The-Tyre-Collective THE TYRE COLLECTIVE(201908 - Present)&gt;&nbsp; &nbsp; Founder of an award winning startup &gt;&nbsp; &nbsp; 6+ years of Automotive R&amp;D experience &gt;&nbsp; &nbsp; Industry leader in tyre wear capture &gt;&nbsp; &nbsp; Managed technical team of 6 FTEs www.thetyrecollective.com ︎︎︎Fig. 1 &nbsp; We couldn’t find a solution, so we built one... Introducing The Tyre CollectiveTyre Wear is the dirty secret of the transport industry. Over 1 million tonnes are produced each year in Europe. It is the second largest source of microplastic in our oceans, toxic to marine life, and a significant contributor to air PM pollution. <img width="1092" height="1168" width_o="1092" height_o="1168" data-src="https://freight.cargo.site/t/original/i/6f0526a88ef93851cdd8e78d5daf6fe89abb1f00d46dd583b16f436bdaff0546/Screenshot-2025-07-06-at-00.34.11.png" data-mid="235487383" border="0" src="https://freight.cargo.site/w/1000/i/6f0526a88ef93851cdd8e78d5daf6fe89abb1f00d46dd583b16f436bdaff0546/Screenshot-2025-07-06-at-00.34.11.png" />Fig. 2&nbsp; &nbsp; Electron Microscopy of a tyre particle we captured Our start up, The Tyre Collective spearheads the capture and monitoring of tyre wear, accelerating the shift towards zero-emission mobility. We have had the honour to win multiple awards including Forbes 30U30 and the Terra Carta Design Award chosen by Jony Ive and HRH The King. <img width="5805" height="3870" width_o="5805" height_o="3870" data-src="https://freight.cargo.site/t/original/i/b6649eae25db89cd7c03cde26ff140793c4e96a865c2d5951bf50a11d9105876/DSCF5069.JPG" data-mid="235487386" border="0" src="https://freight.cargo.site/w/1000/i/b6649eae25db89cd7c03cde26ff140793c4e96a865c2d5951bf50a11d9105876/DSCF5069.JPG" />Fig. 3&nbsp; Our latest integrated prototype with a Tier 1 supplier Our patented technology uses electrostatics and airflow to selectively capture tyre wear in the wake of the wheel - a catalytic converter for tyres. Once captured they can be upcycled, creating a closed-loop system.<img width="1915" height="1276" width_o="1915" height_o="1276" data-src="https://freight.cargo.site/t/original/i/100e9677c342d205a7b1bb378369947bd24a0aa4ee5f425d1d55ab8cf5e29718/TTC_11_Plate.png" data-mid="235487385" border="0" src="https://freight.cargo.site/w/1000/i/100e9677c342d205a7b1bb378369947bd24a0aa4ee5f425d1d55ab8cf5e29718/TTC_11_Plate.png" />Fig. 4 &nbsp; &nbsp;Promising results from early electrostatic experiments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; As Co-Founder &amp; CTO, I have had to apply every inch of my ingenuity, creativity and problem solving. I thrive in a challenge, tirelessly hard working and driven to make a positive impact to society. <img width="3910" height="2602" width_o="3910" height_o="2602" data-src="https://freight.cargo.site/t/original/i/f537060b875e48b58b219c6ccb6be42069c49e90d53a3384877b8a9abbaf0e84/KEV_9894.jpg" data-mid="235487384" border="0" src="https://freight.cargo.site/w/1000/i/f537060b875e48b58b219c6ccb6be42069c49e90d53a3384877b8a9abbaf0e84/KEV_9894.jpg" />Fig. 5 &nbsp; Swapping out capture plates during a pilot Opportunity From Ambiguity https://hugorichardson.com/Opportunity-From-Ambiguity Mon, 07 Jul 2025 12:51:48 +0000 Hugo Richardson https://hugorichardson.com/Opportunity-From-Ambiguity OPPORTUNITY FROM AMBIGUITYProblem Solving in Technical Uncertainty &gt;&nbsp; &nbsp; Problem solving through experimentation &gt;&nbsp; &nbsp; High quality, low volume functional prototyping &gt;&nbsp; &nbsp; Simulation and analytical modelling &gt;&nbsp; &nbsp; European patent granted &nbsp;My approach to problem solving is through experimentation. I iterate, fail fast and learn - never afraid to get my hands dirty. With a keen eye for detail, every prototype shown here has been built by my hands to gather more data and refine our product offering. <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/f96e73bd17669d36581d4ce82bd281f8fddc404a2dc6b9ef5fec018088242afd/TTC-Evolution_Website-01.png" data-mid="235487409" border="0" src="https://freight.cargo.site/w/1000/i/f96e73bd17669d36581d4ce82bd281f8fddc404a2dc6b9ef5fec018088242afd/TTC-Evolution_Website-01.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/7b07076746340d18560caf405b613454729803e5f82d3b818b534bbe9b4b10e1/TTC-Evolution_Website-02.png" data-mid="235487410" border="0" src="https://freight.cargo.site/w/1000/i/7b07076746340d18560caf405b613454729803e5f82d3b818b534bbe9b4b10e1/TTC-Evolution_Website-02.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/659c1c2645021e0b0bf38d9e36b90904320f455f5f35fcf1fb1e320fd985ff80/TTC-Evolution_Website-03.png" data-mid="235487411" border="0" src="https://freight.cargo.site/w/1000/i/659c1c2645021e0b0bf38d9e36b90904320f455f5f35fcf1fb1e320fd985ff80/TTC-Evolution_Website-03.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/bbcd14b665d197ce58639cef8bc33b96a3e7e3c6bc02c97239b95cb7670f28b7/TTC-Evolution_Website-04.png" data-mid="235487412" border="0" src="https://freight.cargo.site/w/1000/i/bbcd14b665d197ce58639cef8bc33b96a3e7e3c6bc02c97239b95cb7670f28b7/TTC-Evolution_Website-04.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/a8f2366b5c9bd194328b040b9c35f9b32be8591f110afe4ac1135336b2b5ec98/TTC-Evolution_Website-05.png" data-mid="235487413" border="0" src="https://freight.cargo.site/w/1000/i/a8f2366b5c9bd194328b040b9c35f9b32be8591f110afe4ac1135336b2b5ec98/TTC-Evolution_Website-05.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/54e778c06a18274da808df3314e473e33a247df8253e8c7bc093a27739892900/TTC-Evolution_Website-06.png" data-mid="235487414" border="0" src="https://freight.cargo.site/w/1000/i/54e778c06a18274da808df3314e473e33a247df8253e8c7bc093a27739892900/TTC-Evolution_Website-06.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/a6d2447f0c2d82f6e47d8098f2f7b17325bd840094c5baf13d7768b831b255e5/TTC-Evolution_Website-07.png" data-mid="235487415" border="0" src="https://freight.cargo.site/w/1000/i/a6d2447f0c2d82f6e47d8098f2f7b17325bd840094c5baf13d7768b831b255e5/TTC-Evolution_Website-07.png" /> <img width="1654" height="2599" width_o="1654" height_o="2599" data-src="https://freight.cargo.site/t/original/i/20a7b2fc9410e2ca4b47b16e8c4c263f5290d093e307a954c05c86c024ceebb7/TTC-Evolution_Website-08.png" data-mid="235487416" border="0" src="https://freight.cargo.site/w/1000/i/20a7b2fc9410e2ca4b47b16e8c4c263f5290d093e307a954c05c86c024ceebb7/TTC-Evolution_Website-08.png" /> Fig. 1 &nbsp; Device evolution documenting key prototype milestones during developmentAs CTO, I took a multi-phased approach to de-risk our project - combining analytical modelling (CFD, MATLAB) with in lab testing and on-vehicle driving. I sought expert advice from academia and industry, able to quickly decode complex theories into tangible and easily testable design features. And the outcome? Following the Journey from concept to pre-product, we have developed the first fully integrated electrostatic tyre wear filter. Rigorously tested over 200,000 miles of on-road driving. Achieving 80% capture efficiency in-lab, 20% of airborne particles on-road, with up to 96% purity. Manufacturing https://hugorichardson.com/Manufacturing Mon, 07 Jul 2025 12:53:23 +0000 Hugo Richardson https://hugorichardson.com/Manufacturing MANUFACTURINGIn-Depth Experience of Fabrication Methods &gt;&nbsp; &nbsp; CAD fluency (Autodesk &amp; NX) &nbsp;&gt;&nbsp; &nbsp; Injection moulding tooling design at volume &gt;&nbsp; &nbsp; Design for Manufacture and Assembly (DFMA)&gt;&nbsp; &nbsp; Effective technical discussions with suppliers<img width="2969" height="2969" width_o="2969" height_o="2969" data-src="https://freight.cargo.site/t/original/i/7625784610073ae0613e31c24ac56213126b4f6ba4dcf0e78efc0a435d2f389d/Plate-Experiments.png" data-mid="235487480" border="0" src="https://freight.cargo.site/w/1000/i/7625784610073ae0613e31c24ac56213126b4f6ba4dcf0e78efc0a435d2f389d/Plate-Experiments.png" />Fig. 1 &nbsp; Experiments with capture plate material and geometryManufacturing is my passion. I can communicate initial ideas quickly through sketching or develop detailed CAD designs (Autodesk and NX). I am comfortable producing functional prototypes from one offs to mass manufacture - effectively selecting materials, processes and tools to meet budget and volume demands. From hand tools to rapid digital fabrication I can adapt quickly to new processes and am eager to push them to their limits. <img width="1280" height="1436" width_o="1280" height_o="1436" data-src="https://freight.cargo.site/t/original/i/ea994c00fac44cf8b28434d4b91a01dc6bacadc3749d393e4e5a6b22ff1111d9/Injection-Moulding.png" data-mid="235487481" border="0" src="https://freight.cargo.site/w/1000/i/ea994c00fac44cf8b28434d4b91a01dc6bacadc3749d393e4e5a6b22ff1111d9/Injection-Moulding.png" />Fig. 2 &nbsp; Injection moulding tools on a visit to Shenzhen I have first hand experience manufacturing for production (DFMA), from designing tooling for jewellery atrisans to injection moulding for Dyson - with a focus on quality control including tolerance stacks and GD&amp;T. I have visited factories in China that specialise in medium to high volumes and have cultivated a personal network of trusted manufacturers in the UK and overseas. I am experienced in building strong supplier relationships to support timely, cost-effective, and manufacturable solutions. Tech Stack https://hugorichardson.com/Tech-Stack Mon, 07 Jul 2025 12:54:01 +0000 Hugo Richardson https://hugorichardson.com/Tech-Stack TECH STACKHardware, Software, Data and Maintenance &nbsp;&gt;&nbsp; &nbsp; IOT development across the tech stack &nbsp;&gt;&nbsp; &nbsp; Root cause analysis and DFMEA &gt; &nbsp;&nbsp; Regulatory compliance - EMC, IP, CE &gt;&nbsp; &nbsp; Design for safety, reliability and NVHAs CTO at The Tyre Collective I directly manage 6 FTEs plus a wider network of sub contractors. Responsible for project management and our product roadmap across a complex tech stack, it gave me direct exposure to a variety of IOT technologies. <img width="2342" height="1873" width_o="2342" height_o="1873" data-src="https://freight.cargo.site/t/original/i/8d1715a565954f428efed30b47dca1a5d30d333f95a32577c5ca34914a33d617/Emissions-Test.png" data-mid="235487529" border="0" src="https://freight.cargo.site/w/1000/i/8d1715a565954f428efed30b47dca1a5d30d333f95a32577c5ca34914a33d617/Emissions-Test.png" /> Fig. 2 &nbsp; EMC testing at Eurofins according to BS EN 50498 At the device level, integrated PCBs handle sensor input, high voltage output control and wireless communication. Supported by continuous feedback and monitoring by logic controlled firmware for safety. Logs are stored on device and automatically published to our cloud platform when they return to the depot via our “depot gateway”. Balena provides remote fleet management and OTA updates. Our cloud platform then analyses and visualises the device data we capture to identify new trends for future development and provide valuable tyre wear data to customers.<img width="929" height="620" width_o="929" height_o="620" data-src="https://freight.cargo.site/t/original/i/b6713232eec5bb8e84bb82bdccb540aa3a7329586e24ded118d68f2d2f068125/TTC_HIVED.png" data-mid="235487530" border="0" src="https://freight.cargo.site/w/929/i/b6713232eec5bb8e84bb82bdccb540aa3a7329586e24ded118d68f2d2f068125/TTC_HIVED.png" /> Fig. 2 &nbsp; TC04 gathers data and publishes logs to the cloudIn addition I developed a wider network of logistics to process and reuse captured tyre wear while maintaining our fleet of devices in service - a customer facing role with many stakeholders. Faults observed during pilots informed FMEA to de-risk future prototype iterations. <img width="3012" height="2296" width_o="3012" height_o="2296" data-src="https://freight.cargo.site/t/original/i/5b64ea7e827428d89026615929a782018ab79dc81840d4b3310416637a9288f1/Platform.png" data-mid="235487528" border="0" src="https://freight.cargo.site/w/1000/i/5b64ea7e827428d89026615929a782018ab79dc81840d4b3310416637a9288f1/Platform.png" />Fig. 3 &nbsp; Database is analysed and visualised for insights Partnerships https://hugorichardson.com/Partnerships Mon, 07 Jul 2025 12:54:51 +0000 Hugo Richardson https://hugorichardson.com/Partnerships PARTNERSHIPSProject Management &amp; Industry &gt;&nbsp; &nbsp; Partnerships with Rivian, Volvo and a Tier 1 Supplier&gt;&nbsp; &nbsp; On-vehicle pilots surpassing 200,000 miles &gt;&nbsp; &nbsp; PM parallel workplans on-time &amp; on-budget &gt;&nbsp; &nbsp; Research with academia &amp; policy makers <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7edd38e06bef3d7ee1d23f94f1223eab8524d337ae4359116f793cd11e44d981/DSCF5132.jpg" data-mid="235487578" border="0" src="https://freight.cargo.site/w/1000/i/7edd38e06bef3d7ee1d23f94f1223eab8524d337ae4359116f793cd11e44d981/DSCF5132.jpg" />Fig. 1 &nbsp; Integrated prototype developed with a tier 1 supplierAs Co-Founder I have shared responsibility for business strategy, investor meetings, grant opportunities and responding quickly to changes in the economic, social and technological environment. We have also built strong links with academia and environmental agencies like the EPA to further research and inform future policy <img width="2899" height="1933" width_o="2899" height_o="1933" data-src="https://freight.cargo.site/t/original/i/c6fd393220f27c10c66d15e68e8da0ae2afe29d20a4d122c13dee777cda80a0e/TTC_Rivian_3.jpg" data-mid="235487562" border="0" src="https://freight.cargo.site/w/1000/i/c6fd393220f27c10c66d15e68e8da0ae2afe29d20a4d122c13dee777cda80a0e/TTC_Rivian_3.jpg" /> <img width="3449" height="2300" width_o="3449" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d7feb592ec66bdc69240dcea99886ed9f7bb3d5f59ea891aa0876bd6e039ae69/TTC_Rivian_4.jpg" data-mid="235487563" border="0" src="https://freight.cargo.site/w/1000/i/d7feb592ec66bdc69240dcea99886ed9f7bb3d5f59ea891aa0876bd6e039ae69/TTC_Rivian_4.jpg" /> <img width="3858" height="2572" width_o="3858" height_o="2572" data-src="https://freight.cargo.site/t/original/i/6593e73b1396fd9f1a684a105cc9b6fab147132102ece9dade04d0f7a54516c1/TTC_Rivian_5.jpg" data-mid="235487564" border="0" src="https://freight.cargo.site/w/1000/i/6593e73b1396fd9f1a684a105cc9b6fab147132102ece9dade04d0f7a54516c1/TTC_Rivian_5.jpg" /> Fig. 2 &nbsp; Conducting a POC pilot with Rivian in the San Francisco Bay Area To date we have conducted 12 on-vehicle pilots, securing £100k in revenue. I have been responsible for project managing Proof of Concept partnerships with industry leaders, on time and on budget. I am happy to hold in-depth technical conversations, delicately probing to learn everything we can. We have an ongoing relationship with Rivian, in 2023 we fitted our retrofit devices to their internal EDV test vehicles covering 3000 miles around the Bay Area of San Francisco. Last year we were challenged by a Tier 1 Supplier to design and test an integrated filter into the rear diffuser of an ID Buzz in just 100 days. <img width="4017" height="2673" width_o="4017" height_o="2673" data-src="https://freight.cargo.site/t/original/i/f78b313f71898e222b40dd5cd02da4044a189bdc34e07d42b444f67bd6e9eb8a/KEV_9870.jpg" data-mid="235487579" border="0" src="https://freight.cargo.site/w/1000/i/f78b313f71898e222b40dd5cd02da4044a189bdc34e07d42b444f67bd6e9eb8a/KEV_9870.jpg" />Fig. 3 &nbsp; 100,000km pilot with HIVED, a delivery fleet in London Entrepreneurship https://hugorichardson.com/Entrepreneurship Mon, 07 Jul 2025 12:56:11 +0000 Hugo Richardson https://hugorichardson.com/Entrepreneurship ENTREPRENEURSHIP Communication &amp; Narrative &gt;&nbsp; &nbsp; Communication across disciplines and teams &gt;&nbsp; &nbsp; Forbes 30U30 - Manufacturing &amp; Industry 2021 &gt;&nbsp; &nbsp; Pitching to investors and technical Q&amp;A &gt;&nbsp; &nbsp; £3 million+ investment raised <img width="2667" height="2667" width_o="2667" height_o="2667" data-src="https://freight.cargo.site/t/original/i/212f8669b732f2a323024f57ac3ccd4a187028cf01d6839a8533e017ceed23ee/f30U30.png" data-mid="235487640" border="0" src="https://freight.cargo.site/w/1000/i/212f8669b732f2a323024f57ac3ccd4a187028cf01d6839a8533e017ceed23ee/f30U30.png" />Fig. 1 &nbsp; TTC named Forbes 30U30 in Europe, 2021The global impact of tyre wear is so far reaching - it is a problem that cannot be solved in silo. At its core, The Tyre Collective is an interdisciplinary team of researchers, designers and engineers. I excel in a team, my strength lies in quickly digesting complex concepts and communicating them simply to the group. <img width="7775" height="5186" width_o="7775" height_o="5186" data-src="https://freight.cargo.site/t/original/i/06ec5fe8a59abf1d523ebf44536e06d2b8f73228c9f2a7c31019a0407e3b8a0f/HRH-The-Prince-of-Wales-meets-The-Tyre-Collective--Credit_-Andrew-Parsons-_-Crown-Copyright.jpg" data-mid="235487639" border="0" src="https://freight.cargo.site/w/1000/i/06ec5fe8a59abf1d523ebf44536e06d2b8f73228c9f2a7c31019a0407e3b8a0f/HRH-The-Prince-of-Wales-meets-The-Tyre-Collective--Credit_-Andrew-Parsons-_-Crown-Copyright.jpg" />Fig. 2 &nbsp; Meeting HRH the King and Jony Ive at Terra CartaI have refined my communication through regular exposure to investor pitches and panel discussions with industry over the last 5 years. To date we have successfully raised over £3 million from private equity, crowd funding, grants and competition wins. I am media trained, giving interviews for various news channels, articles and even a David Attenborough documentary for the BBC Earthshot Awards. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/2504305fbecb52c87287200ea7dcc820b7931adcbf4e56c103ee12d935acbc7b/-JYF_5597.jpg" data-mid="235487648" border="0" src="https://freight.cargo.site/w/1000/i/2504305fbecb52c87287200ea7dcc820b7931adcbf4e56c103ee12d935acbc7b/-JYF_5597.jpg" />Fig. 3 &nbsp; Say hello to our team! Dyson https://hugorichardson.com/Dyson Wed, 12 Feb 2025 18:05:51 +0000 Hugo Richardson https://hugorichardson.com/Dyson Dyson (2017-2018)Machine Vision / Robotics / Industrial Design &gt; &nbsp; &nbsp;Experiments with computer vision and robotics &gt;&nbsp; &nbsp; Sensor integration with cross functional teams &gt;&nbsp; &nbsp; Plastic part design for mass manufacture At Dyson I was part of the Sensors and Integration Team, assigned to the development of their next generation robot vacuum, the 360 Vis Nav. As part of a wider technology assessment to replace the 360 camera with an Intel RealSense depth camera, I explored new methods of dock detection experimenting with machine vision to assess accuracy and charging success rates. <img width="1152" height="864" width_o="1152" height_o="864" data-src="https://freight.cargo.site/t/original/i/df63f3fbc157a58bc831d4244ae08c2009b26e7ca94eb7d1c1d636967525ab00/rb03_dock_alignment_with_markers.jpg.png" data-mid="235487729" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/df63f3fbc157a58bc831d4244ae08c2009b26e7ca94eb7d1c1d636967525ab00/rb03_dock_alignment_with_markers.jpg.png" />Fig. 1 &nbsp; &nbsp;Ideating and assessing methods to replace fiducial dock detectionAlongside electronic and control engineers, I helped develop a dust detect sensor. A simple, cheap piezo that could “listen” to dust hitting the duct and characterise it by size. When combined with powerful processing and SLAM mapping technology, the robot could identify dirtier regions of the house to prioritise in quick cleaning modes. <img width="960" height="675" width_o="960" height_o="675" data-src="https://freight.cargo.site/t/original/i/bf2cdc08e06d3e04d44efa77c5c2f2fc33159a4982af451327c25f4d9f32ea63/360-Vis-Nav-5.jpg" data-mid="226489133" border="0" src="https://freight.cargo.site/w/960/i/bf2cdc08e06d3e04d44efa77c5c2f2fc33159a4982af451327c25f4d9f32ea63/360-Vis-Nav-5.jpg" /> <img width="1920" height="1085" width_o="1920" height_o="1085" data-src="https://freight.cargo.site/t/original/i/1d794d8fc349793ff2af50677d30fc67617d4404b0574e24bfa377dfc4b2aa62/360-Vis-Nav-4.jpg" data-mid="226489132" border="0" src="https://freight.cargo.site/w/1000/i/1d794d8fc349793ff2af50677d30fc67617d4404b0574e24bfa377dfc4b2aa62/360-Vis-Nav-4.jpg" /> <img width="1920" height="1085" width_o="1920" height_o="1085" data-src="https://freight.cargo.site/t/original/i/2fad13a9bb160d65f26b6b9206cd17c6c0858576fa92550fedb7521b64b2da1a/360-Vis-Nav-3.jpg" data-mid="226489131" border="0" src="https://freight.cargo.site/w/1000/i/2fad13a9bb160d65f26b6b9206cd17c6c0858576fa92550fedb7521b64b2da1a/360-Vis-Nav-3.jpg" /> <img width="640" height="1199" width_o="640" height_o="1199" data-src="https://freight.cargo.site/t/original/i/1923075c4f37535f2bf5a1e768a7efccc480db9076be21e397b6e6e27e586fe8/Dust-Detect-2.jpeg" data-mid="226489134" border="0" src="https://freight.cargo.site/w/640/i/1923075c4f37535f2bf5a1e768a7efccc480db9076be21e397b6e6e27e586fe8/Dust-Detect-2.jpeg" /> Fig. 2-5 &nbsp; &nbsp;Our simple Dust Detect senor unlocked powerful features in the 360 Vis Nav robot vacuum when combined with SLAM mapping I gained experience designing plastic parts for mass manufacture, working with cross functional teams on vastly complicated products. I also developed early prototypes of the Dyson Light Pipe - a light up vacuum attachment. <img width="640" height="1017" width_o="640" height_o="1017" data-src="https://freight.cargo.site/t/original/i/90a81ebffac5b7bc814e1007408f12e4256a348170fcc93f0285ecba0976ce5c/Light-Pipe-1.jpeg" data-mid="235487730" border="0" data-scale="60" src="https://freight.cargo.site/w/640/i/90a81ebffac5b7bc814e1007408f12e4256a348170fcc93f0285ecba0976ce5c/Light-Pipe-1.jpeg" />Fig. 6 &nbsp; I designed early prototypes of the Light Pipe Tool, a fitment allowing you to illuminate those hard to reach nooks and crannies Camper Monster https://hugorichardson.com/Camper-Monster Mon, 07 Jul 2025 13:05:47 +0000 Hugo Richardson https://hugorichardson.com/Camper-Monster Camper Monster (2019 - Present)Industrial Design / CNC &amp; Manufacturing Coming soon ... Usinisunde https://hugorichardson.com/Usinisunde Wed, 08 Jul 2020 13:31:26 +0000 Hugo Richardson https://hugorichardson.com/Usinisunde HUMAN CENTRED DESIGN (2018)Sexual Reproductive Health in Kenya &gt;&nbsp; &nbsp; Empowering people through design &gt;&nbsp; &nbsp; User research, interviews and workshops &gt;&nbsp; &nbsp; Design Thinking &gt; &nbsp; &nbsp;Synthesising research to garner insights <img width="4032" height="2688" width_o="4032" height_o="2688" data-src="https://freight.cargo.site/t/original/i/7cd8b3d72ceda6020eade6277ea073c3b0da8a64005cab6676895cdc9fcc38c3/MVIMG_20190321_102236.jpg" data-mid="76817504" border="0" src="https://freight.cargo.site/w/1000/i/7cd8b3d72ceda6020eade6277ea073c3b0da8a64005cab6676895cdc9fcc38c3/MVIMG_20190321_102236.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3b344109bd62102db27239547d669f02156cc48fc2a33bf47e1d8abe4ca91236/IMG_5178.jpg" data-mid="76817505" border="0" src="https://freight.cargo.site/w/1000/i/3b344109bd62102db27239547d669f02156cc48fc2a33bf47e1d8abe4ca91236/IMG_5178.jpg" /> <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/91f83856adee8de8a7952a175ae44988ce0808f447998592acda8cccf80c56e0/DSC_0002.jpg" data-mid="76817508" border="0" src="https://freight.cargo.site/w/1000/i/91f83856adee8de8a7952a175ae44988ce0808f447998592acda8cccf80c56e0/DSC_0002.jpg" /> <img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/996c9b5bf834a3bb3e66cfcdc899c2a38b0f8ba2378dbc5ec8b614f863f60218/DSC_0040.jpg" data-mid="76817507" border="0" src="https://freight.cargo.site/w/1000/i/996c9b5bf834a3bb3e66cfcdc899c2a38b0f8ba2378dbc5ec8b614f863f60218/DSC_0040.jpg" /> <img width="2716" height="2722" width_o="2716" height_o="2722" data-src="https://freight.cargo.site/t/original/i/c8e41aef3fc7e475f20dc865f3c5c8a46ab0332a1a84b364a57156fd1aaa3a67/IMG_0494.jpg" data-mid="76817503" border="0" src="https://freight.cargo.site/w/1000/i/c8e41aef3fc7e475f20dc865f3c5c8a46ab0332a1a84b364a57156fd1aaa3a67/IMG_0494.jpg" /> Fig. 1 &nbsp; &nbsp;A role play workshop developed to explored attitudes towards sexual reproductive health - Nairobits Kibera, Nairobi, Kenya. &nbsp; &nbsp; &nbsp; &nbsp; Despite renewed efforts to tackle Sexual Reproductive Health (SRH) in Kenya, uptake amongst its adolescents remains low. There is a high prevalence of teenage pregnancies and over 50% of new HIV infections effect 15-24 year olds. While clinics are readily available and often inviting, social spaces, the huge community stigma surrounding them prevents people accessing the information and protection they need. We took a human centred design approach, working with local designers, clinicians and Nairobi youth to understand the nuances of this complex problem. Our output was a movement to empower youth through drama and immersion. Giving communities permission to speak about SRH topics and thus release the stigma preventing youth from accessing SRH facilities. <img width="2902" height="2902" width_o="2902" height_o="2902" data-src="https://freight.cargo.site/t/original/i/cf882522acddbca20a14ba990646d5263e26f425c5384af40a603967bed56bf6/DSC_0113.jpg" data-mid="76817499" border="0" src="https://freight.cargo.site/w/1000/i/cf882522acddbca20a14ba990646d5263e26f425c5384af40a603967bed56bf6/DSC_0113.jpg" /> Fig. 2 &nbsp; &nbsp;We took a human centred design approach, conducting interviews and workshops with clinicians, sexual health professionals and Nairobi youth. Our starting point was the question “HMW improve the service delivery in health facilities to better benefit young people seeking SRH services”. By interviewing doctors and service providers it became quickly apparent that while the clinics needed improving, it was the community’s attitude towards them that provided the biggest barrier. Closely associated with the AIDS pandemic of the 1980s, to be seen going to a clinic is a sign of promiscuity and tight knit communities make anonymity an impossibility. To better understand the motivations, dreams and desires of Nairobi youth we designed a series of workshops exploring their experiences. We utilised various techniques from ecosystem maps to roleplay and storyboarding to broaden our knowledge and garner insights. <img width="3355" height="2124" width_o="3355" height_o="2124" data-src="https://freight.cargo.site/t/original/i/b47edb3b3087f7a677fce6340a0e5d04f1f54c3e0c51691590a0f46e019379ab/website_go-global2-09-09.png" data-mid="77354386" border="0" src="https://freight.cargo.site/w/1000/i/b47edb3b3087f7a677fce6340a0e5d04f1f54c3e0c51691590a0f46e019379ab/website_go-global2-09-09.png" /> Fig. 3&nbsp; &nbsp; Interviewing doctors and service providers it became quickly apparent that while the clinics needed improving, it was the community’s attitude towards them that provided the biggest barrier. Upon synthesising our research two clear insights emerged. Adolescents are driven by the promise of a good future, possessing a tenacity to learn, read and perform, but also an entrepreneurial flare to hustle and make money. There is also a huge problem with information dissemination. The silence surrounding sex creates a psychological barrier that prevents youth from learning from their elders and visiting clinics. &nbsp;This led us to reframe the question – “HMW us the strong community bond in Kenyan society to improve the impression of SRH services and convey safe practice?” With the hypothesis that through performance and immersion we give communities permission to speak about sex and release the stigma surrounding clinics. &nbsp; <img width="1599" height="2666" width_o="1599" height_o="2666" data-src="https://freight.cargo.site/t/original/i/2803f8eb3cc6fd9938704c3942984792e55dff7a053d0424573dc7a2f44eab94/DSC_0169-2.jpg" data-mid="76817502" border="0" src="https://freight.cargo.site/w/1000/i/2803f8eb3cc6fd9938704c3942984792e55dff7a053d0424573dc7a2f44eab94/DSC_0169-2.jpg" /> <img width="1727" height="2879" width_o="1727" height_o="2879" data-src="https://freight.cargo.site/t/original/i/3755009deb9bebce364fafe3ac3924159f9502c39f0d48708a93e130305ad1db/DSC_0158-Edit-Edit.jpg" data-mid="76817501" border="0" src="https://freight.cargo.site/w/1000/i/3755009deb9bebce364fafe3ac3924159f9502c39f0d48708a93e130305ad1db/DSC_0158-Edit-Edit.jpg" /> <img width="1989" height="3316" width_o="1989" height_o="3316" data-src="https://freight.cargo.site/t/original/i/b2d3d1fe31322222337e7a9065ef252a956d58eafe877761b31fe914b46c2297/DSC_0144-Edit-2.jpg" data-mid="76817500" border="0" src="https://freight.cargo.site/w/1000/i/b2d3d1fe31322222337e7a9065ef252a956d58eafe877761b31fe914b46c2297/DSC_0144-Edit-2.jpg" /> Fig. 4 &nbsp; &nbsp;We found young Kenyans are driven by the promise of a good future, possessing a tenacity to learn and perform. Our output drew on the success of our early drama workshops but removed our role as facilitators to allow them to scale for wider participation and impact. Working closely with Tosh, Ali, Stephanie and Lewinsky we co-wrote a play, by Kenyans, for Kenyans. A pair of star-crossed lovers… a familiar story retold in the voices of the Nairobi youth. To ensure inclusivity for all in a country with multiple languages and varied literacy levels, our play guide is written both in Swahili and English alongside a visual narrative. <img width="3348" height="1007" width_o="3348" height_o="1007" data-src="https://freight.cargo.site/t/original/i/6ccefd0ee11e3379e3ad1e50bf100b783e3f9c76cde2119f96367952d44260cd/website_go-global2-05.png" data-mid="76820352" border="0" src="https://freight.cargo.site/w/1000/i/6ccefd0ee11e3379e3ad1e50bf100b783e3f9c76cde2119f96367952d44260cd/website_go-global2-05.png" /> Fig. 5&nbsp; &nbsp; The play provides a platform where sexual health topics can be broached without fear of reprisal or judgement, creating a new culture of openness. &nbsp;&nbsp; By working with local organisations like Nairobits we provide free access to the play guide, poster and printable tickets online. The youth, driven by their desire to have a voice and generate a small income, produce and perform the play, selling tickets to their local community. The play provides a platform, removed from personal experience, where sexual health topics can be broached without fear of reprisal or judgement. <img width="3355" height="2516" width_o="3355" height_o="2516" data-src="https://freight.cargo.site/t/original/i/9140ddb1dcfa65624029691cdbb2555a4004b2377b8fddf2a0c594270c47d163/website_go-global2-03.jpg" data-mid="76819902" border="0" src="https://freight.cargo.site/w/1000/i/9140ddb1dcfa65624029691cdbb2555a4004b2377b8fddf2a0c594270c47d163/website_go-global2-03.jpg" /> Fig. 7 &nbsp; &nbsp;Our play guide and promotional poster are freeto access and download online. We hope to create a self-sustaining movement across Kenya. We devised a viral “Condom Challenge” to spread awareness of our mission and a YouTube channel was created to document performances and inspire others to follow in their footsteps. Fig. 8 &nbsp; &nbsp;Our co-writers Tosh, Ali, Stephani and Lewinsky introduce Usinisunde Nichapie on our YouTube channel. Download our Play Guide&nbsp;︎︎︎ Download our promotional Poster&nbsp;︎︎︎