OPPORTUNITY FROM AMBIGUITY
Problem Solving in Technical Uncertainty > Problem solving through experimentation
> High quality, low volume functional prototyping
> Simulation and analytical modelling
> European patent granted
My approach to problem solving is through experimentation. I iterate, fail fast and learn - never afraid to get my hands dirty. With a keen eye for detail, every prototype shown here has been built by my hands to gather more data and refine our product offering.








Fig. 1 Device evolution documenting key prototype milestones during development
As CTO, I took a multi-phased approach to de-risk our project - combining analytical modelling (CFD, MATLAB) with in lab testing and on-vehicle driving. I sought expert advice from academia and industry, able to quickly decode complex theories into tangible and easily testable design features. And the outcome? Following the Journey from concept to pre-product, we have developed the first fully integrated electrostatic tyre wear filter. Rigorously tested over 200,000 miles of on-road driving. Achieving 80% capture efficiency in-lab, 20% of airborne particles on-road, with up to 96% purity.