Hugo Richardson




_ABOUT

I am an innovator, driven to make a positive impact to society. As Co-founder and CTO, of an award winning cleantech startup, I developed our technology from moonshot to reality. Raising over £3 million and securing partnerships with automotive industry leaders Rivian and Volvo. I thrive when faced with a challenge. My roots in engineering and passion for design are constantly colliding, leading me to take an interdisciplinary approach to the complex and nuanced challenges we face.




_The Tyre Collective

1 Overview
2 Opportunity From Ambiguity
3 Manufacturing
4 Tech Stack
5 Partnerships
6 Entrepreneurship




_Design & Engineering

1 Dyson
2 Camper Monster
3 Human Centred Design
4 Canopy
5 Superform




_Personal Projects

1 Red Bull Soapbox 🏆
2 Offcut Toys

3 Parakeet Mobile

4 Periplus Project



THE TYRE COLLECTIVE

(201908 - Present)


>    Founder of an award winning startup
>    6+ years of Automotive R&D experience
>    Industry leader in tyre wear capture
>    Managed technical team of 6 FTEs

www.thetyrecollective.com ︎︎︎




Fig. 1   We couldn’t find a solution, so we built one... Introducing The Tyre Collective


Tyre Wear is the dirty secret of the transport industry. Over 1 million tonnes are produced each year in Europe. It is the second largest source of microplastic in our oceans, toxic to marine life, and a significant contributor to air PM pollution.



Fig. 2    Electron Microscopy of a tyre particle we captured



Our start up, The Tyre Collective spearheads the capture and monitoring of tyre wear, accelerating the shift towards zero-emission mobility. We have had the honour to win multiple awards including Forbes 30U30 and the Terra Carta Design Award chosen by Jony Ive and HRH The King.




Fig. 3  Our latest integrated prototype with a Tier 1 supplier



Our patented technology uses electrostatics and airflow to selectively capture tyre wear in the wake of the wheel - a catalytic converter for tyres. Once captured they can be upcycled, creating a closed-loop system.




Fig. 4    Promising results from early electrostatic experiments
       
       
As Co-Founder & CTO, I have had to apply every inch of my ingenuity, creativity and problem solving. I thrive in a challenge, tirelessly hard working and driven to make a positive impact to society.




Fig. 5   Swapping out capture plates during a pilot